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Dr Dre Beats controls American rapper Dr Dre has succeeded with an ambush advertising operation at London 2012 aimed at Great Britain athletes without the understanding of the British Olympic Association. Dr Dre popular brand name of Beats headphones customised with Union flag colors have cheap beats by dre solo been sent to members of Group GB, despite stringent IOC rules regarding any nonrights holder marketing around the Olympics. The unique headphones have been worn by a quantity of British swimmers as they have been introduced to the crowd at the Aquatics Centre, getting optimum exposure on the BBC. Diver Tom Daley was on screen sporting his Beats ahead of competition on Monday. Tennis participant Laura Robson and footballer Jack Butland have also despatched out tweets about getting their headphones, cheap beats by dre pro with goalkeeper Butland even promoting the title of the brand in his submitting: my GB Beats by Dre. It follows a Twitter campaign started by American athletes who want the rule changed. Remarkably, neither British Swimming chiefs nor the BOA understood about Team GB getting or sporting the headphones. These were also favoured by England footballers at Euro 2012 when they needed to steer clear of talking to the media. Trendsetter: Butland was happy to tweet about his new acquisition Legacy of absence The beleaguered London Legacy Development Company presently have the attention of the globe educated on the Olympic Park. Yet not for the first time in their troubled existence below numerous guises, the legacy business have been conspicuous by their lack of profile throughout such a crucial fortnight. Victoria O LLDC director of communications, doesn even have accreditation for the broadcast and press centres in the Olympic Park, even although the LLDC concentrate is on advertising the site to the community. A Legacy Corporation spokesperson stated: have a complete programme of advertising cheap beats by dre function that is balanced with spending community funds responsibly. Family affair: Armitstead's mothers and fathers did breakfast display interviews on Monday Randy slaloms under the radar London 2012 pledged that all the other main commentators at the Video games venues would have British voices following Sports Agenda exposed LOCOG dispute with athletics ruling physique IAAF over Canadian commentator Gary Hill calling the monitor and field in the Olympic Stadium. However Canadian Randy Ferguson was commentating on the canoe slalom on Monday at the Lee Valley White
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